High-Impact, Low-Cost Upgrades (Under $1,000)

1. Professional Photography Package ($350-500)

Perhaps the highest ROI investment available, professional photography typically increases booking rates by 15-25% and enables rate increases of 5-10%. Denver properties with professional photography command an average of $23 more per night compared to similar properties with amateur photos. A professional package should include:

  • Daytime shots with proper lighting and wide-angle lenses
  • Twilight exterior shots (especially valuable for properties with mountain or downtown views)
  • Detail shots highlighting unique features
  • Neighborhood context photos showing proximity to attractions

ROI Timeframe: 1-2 months

2. Smart Lock System ($150-300)

Keyless entry systems dramatically improve guest experience while reducing management headaches. Properties with smart locks can charge $10-15 more per night due to the convenience factor, particularly appealing to business travelers and late arrivals common in Denver.

ROI Timeframe: 2-3 months

3. Premium Coffee Station ($200-400)

Denver guests frequently mention coffee amenities in positive reviews. A complete coffee station including a quality machine, local Denver beans, and stylish mugs consistently drives higher ratings and justifies an $8-12 nightly rate increase.

ROI Timeframe: 3-4 months

4. Distinctive Artwork & Local Touches ($500-800)

Properties featuring local artwork, Colorado-themed décor, and distinctive design elements receive more bookings and higher reviews. These “Instagram-worthy” features become marketing assets as guests share photos online. Properties with strong local character command $15-25 higher nightly rates in Denver.

ROI Timeframe: 3-5 months

5. Upgraded Linens & Towels ($400-700)

Plush, hotel-quality linens and towels consistently rank among the top factors in five-star reviews. The tactile experience of quality bedding justifies $10-20 in nightly rate premium while significantly boosting perceived value.

ROI Timeframe: 4-6 months

Medium-Investment Upgrades ($1,000-3,000)

6. Dedicated Workspace Optimization ($800-1,500)

With Denver’s growing appeal to remote workers, a thoughtfully designed workspace has become essential. Properties with premium workspace setups (including ergonomic chair, proper lighting, background suitable for video calls) command 15-20% higher rates for extended stays. This upgrade should include:

  • Proper desk with ergonomic chair
  • Task lighting and natural light access
  • Multiple charging outlets
  • Visually appealing background for video calls
  • Dedicated high-speed internet connection

ROI Timeframe: 4-6 months

7. Outdoor Space Enhancement ($1,200-3,000)

Denver’s outdoor culture makes attractive outdoor spaces extremely valuable. Properties with well-designed patios, decks, or balconies earn 20-35% more than comparable properties without these features. Key elements include:

  • Comfortable, weather-resistant seating
  • Fire pit or outdoor heating (extends seasonal usability)
  • Quality outdoor lighting
  • Grilling station
  • Privacy elements

ROI Timeframe: 5-8 months

8. Kitchen Refresh ($1,500-3,000)

Kitchen updates consistently deliver strong returns without requiring full renovation. Focus on:

  • Replacing dated hardware with modern pulls and knobs
  • Installing new faucet and sink
  • Refreshing backsplash
  • Providing high-quality cookware and chef’s tools
  • Adding premium small appliances (espresso machine, blender, etc.)

Properties with updated kitchens command $25-40 higher nightly rates and see increased bookings from guests planning longer stays.

ROI Timeframe: 6-10 months

9. Smart Home Integration ($1,000-2,500)

Comprehensive smart home systems create both wow-factor and convenience, justifying premium rates while reducing energy costs. Denver guests particularly value:

  • Smart thermostats (especially for properties experiencing temperature variations)
  • Integrated entertainment systems with streaming services
  • Smart lighting with scene settings
  • Voice assistants for information and control
  • Security features like doorbell cameras

Properties with these features command $20-35 higher nightly rates and receive more tech-oriented business travelers.

ROI Timeframe: 6-12 months

10. Bathroom Upgrade ($1,500-3,000)

Without full renovation, strategic bathroom improvements significantly impact guest satisfaction. Focus on:

  • Replacing shower fixtures with rainfall showerheads
  • Installing new vanity and mirrors
  • Providing luxury towels and bath products
  • Adding heated towel racks (particularly valuable for mountain properties)
  • Ensuring excellent lighting

Updated bathrooms justify $20-35 in premium nightly rates while reducing negative reviews.

ROI Timeframe: 7-12 months

Premium Upgrades ($3,000+)

11. Hot Tub Installation ($5,000-12,000)

For properties in foothills communities or with outdoor space, hot tubs deliver exceptional ROI. Denver area properties with hot tubs command $50-100 higher nightly rates and see occupancy increases of 15-25%, particularly during winter months. Consider:

  • 4-6 person capacity for optimal versatility
  • Privacy features around installation
  • Quality covering system for energy efficiency
  • Simple control systems with guest instructions

ROI Timeframe: 8-16 months

12. Premium Entertainment Setup ($3,000-5,000)

High-end entertainment systems create memorable experiences that drive stellar reviews. Consider:

  • Large 4K smart TV with surround sound
  • Multiple streaming services pre-configured
  • Gaming system options
  • Outdoor audio options
  • Simplified control systems with clear instructions

Properties with premium entertainment command $25-40 higher nightly rates and see longer average stays.

ROI Timeframe: 10-14 months

13. Specialty Amenity Room ($5,000-15,000)

Differentiating your property with a specialty space creates a unique selling proposition. Successful examples in Denver include:

  • Home office suites with ergonomic furnishings
  • Yoga/meditation rooms
  • Game rooms with billiards, foosball, etc.
  • Home theaters
  • Wine cellars or tasting rooms

Properties with these distinctive spaces command $40-100 higher nightly rates and see substantially higher occupancy during competitive periods.

ROI Timeframe: 12-24 months

14. Kitchen Renovation ($10,000-30,000)

Full kitchen renovations deliver strong returns for older properties. Focus on:

  • Open concept designs that enhance social interaction
  • Island additions with seating
  • Quality appliances (not necessarily luxury-grade)
  • Durable countertops and functional layouts
  • Excellent lighting systems

Renovated kitchens justify $50-100 higher nightly rates and significantly increased occupancy.

ROI Timeframe: 18-36 months

15. Outdoor Living Room ($8,000-20,000)

Creating a true outdoor living space with coverage for weather can transform a property’s appeal in Denver’s outdoor-focused culture:

  • Covered structure with weather protection
  • Outdoor heating elements for three-season use
  • Comfortable, durable furniture
  • Outdoor kitchen or premium grill setup
  • Lighting for evening ambiance

Properties with premium outdoor living spaces command $75-150 higher nightly rates with substantial occupancy increases during peak seasons.

ROI Timeframe: 12-24 months